ABOUT US
The Fernley Consulting Group is a unique, global, multi-disciplinary resource for the food and allied industries, which offers both technical and business development services.
This combination enables us to successfully meet the needs of our clients including, manufacturers, food service providers, retailers, entrepreneurs, distributors and suppliers.
We are management consultants who draw upon a global depth and breadth of experience and knowledge, covering all facets of the food industry. Our highly experienced team and global associates brings a unique blend of creative flair, operational know-how, food technology proficiency and commercial acumen. Providing international advisory services to companies and owners looking to grow international business, particularly in Asia and Asia Pacific.
THOUGHT LEADERS
Industry Blog
INTERNATIONAL TRADE - FOOD INGREDIENTS With a combined population of 4.65 Billion in Asia , the developing markets and their requirements for increased complexity of ingredients, the opportunities in the region will continue to grow significantly. The “organized food sector”
Food & Beverage
Key food and beverage categories include meat, grains, dairy, horticulture, seafood, confectionery and beverages including wine. The industry supplies a diverse range of products to all distribution channels: retail, food service and food ingredients. Flexibility within the industry means product supply quickly matches consumer trends such as healthy and wellbeing, as well as convenience and value for money.
Food Processing
Australia and Asia’s food processing sector is a particularly important part of of overall food production. It has been growing at a very healthy rate over the last decade. International companies recognise this, which is why most of the world’s leading food companies, including Nestle, Unilever, Associated British Foods, DSM, Danisco, Parmalat, Mars, McCains, Simplot, and Hakubaku have a key presence in Asia, many of them for decades.
Capability-Driven Mergers & Acquisitions
Many companies have long pursued strategies that were aimed at making them bigger. But we now know that bigger is not always better. What matters is relevant scale: depth that allows a company to do things better than its competitors, and reach that allows it to carry those superior capabilities to more businesses, products, regions, or customers. Its a matter of a disciplined, systematic and results-driven approach for every transaction. Fernley can help companies develop and strengthen their M&A capabilities by guiding them in the organizational processes, roles, and skills required for transaction results.
Market Opportunities
Industry and government are working collaboratively to produce solutions that compete more effectively. Opportunities for Asia Pacific processed foods exist in every market – with Japan, followed by the USA, Korea, Indonesia and New Zealand. Australia’s excellent environmentally sustainable safety credentials, as well as its disease-free status, are also backed by a strong regulatory framework, and innovations in traceability, quality assurance and supply chains. These attributes are considered by international analysts to be important factors in the industry’s future export success.
Functional Foods
Functional foods are any foods that provide inherent health benefits as well as those fortified with concentrated ingredients, modified in a way that aims to promote health and wellbeing, grown chemical-free, improve performance or reduce the risk of disease.
The market for intrinsically healthy foods has experienced remarkable growth and consumer interest in recent years. Companies are increasingly focusing on everyday foodstuffs, particularly whole fruit and fruit juices, which carry the ‘naturally healthy’ message. Berries (high antioxidant content), oats, whole grains, almonds, peanuts (all heart health), herbs/spices and orange juice (reduced risk of stroke) are examples of foods that have been successfully marketed for their intrinsic healthfulness.
Technical Services
Asia’s increasing appetite for safe, healthy and high-quality foods and retail-ready ingredients appears to be naturally complemented by Australia’s strengths as a noted ‘clean and green’ food producer and its existing record of regional supply. The demand in Asia for technology continues to grow and we can offer full assistance in Quality Assurance, regulatory assistance, recipe development and end product evaluation. We are also able to leverage the cutting-edge microbiological and food science research capabilities of facilities in the major Asian and Australian region.
Knowledge in Flavour
Natural flavours are winning favour with Asia’s increasingly affluent and growing middle-class. With the region already accepting more than half of all food destined for international markets, a new wave of food innovation is stirring to ensure the market is ready to feed exploding demand in Asia’s tiger economies.
Strategy & Market Positioning
Marketing Strategy and Competitive Positioning deals with the process of developing and implementing a marketing strategy.A pilot gains confidence at the controls through experience. The same is true of companies that engage in business development, particularly in global markets.
Our Leadership Team
Lyndsay, the Managing Partner of Fernley Consulting Group, is a technically knowledgeable management professional with 30 years experience in Australia and International markets. He has extensive global experience as CEO, Managing Director, Group Business Development Director, and Company Director, preceded by nearly 20-years experience in general management, sales & marketing, supply chain, manufacturing, logistics, and operations for Global and mid-sized public and private processed foods, food ingredients, food service, and agribusiness companies.